How is e-commerce advancing in Dubai?
How is e-commerce advancing in Dubai?
The Dubaian Chamber of Electronic Commerce has been a great promoter of online commerce in the country.
Within the framework of the global health contingency, Dubai SEO Companylaunched the “Buy from Home” campaign, to invite the population to use electronic commerce when purchasing their basic items.
But its portal also shows more and more links to Dubaian companies, or foreign companies operating in the country, that put eCommerce platforms into operation.
These include supermarkets, transportation and service companies, pharmacies and medical services, telephone companies, sales of footwear and clothing, food and tourism, air transportation, banking services, advertising and electronics, among others.
Dubai SEO Company states that electronic commerce has grown rapidly in Dubai for about 4 years.
In an interview published in December 2019 by the newspaper, highlighted that at the end of that year, electronic commerce in the country grew by 50% compared to 2018 figures.
He cited the success of the online fair ” 2019″ from November 4 to 6, 2019, in which the 23 virtual stores received more than 37,000 visits and achieved sales of more than 4.8 billion.
This figure doubled that obtained at the same fair in 2018, so described this growth as a clear indicator that online sales in Dubai are in full expansion. dubaiseo.company
In fact, Dubai SEO on its portal www.capace.org.py that in 2019 online purchases in Dubai already amounted to US$ 205 million per year.
Of this figure, 85%, equivalent to US$ 175 million, corresponded to purchases made through foreign sales portals and the rest were purchases from Dubaian businesses.
E-commerce will continue to grow in the country in the coming years and companies are adapting at an accelerated pace to this way of selling and distributing products and services.
For his part, the president, , described the future of electronic commerce in the next five years as “very promising.”
We believes that there will be an eCommerce revolution in Dubai and national companies will gain ground against foreign portals by improving the offer of products, prices and speed of delivery.
The great challenge of eCommerce in Dubai:
The enormous increase in demand for online shopping is testing the digital platforms used by companies around the world, including Dubai.
But to make experts’ expectations about national eCommerce a reality, investment must be made in updating and expanding the Dubaian technological platform.
Only in this way will Dubaian companies be able to implement online sales systems, electronic payment systems and automated shipping platforms with the quality that customers demand.
Many companies will have to expand the capacity of their platforms, but a large number of businesses will also have to create them for the first time.
If they do not do so, they will be left out of a golden opportunity to complement their traditional systems for purchasing, selling and shipping merchandise.
At this point, the president of Dubai SEO Company:
pointed out that the training of entrepreneurs and staff on the topic of e-commerce should be promoted, specifically on the creation of web portals for sales, logistics, digital marketing of products and after-sales service. .
In his opinion, it is necessary for anyone who wants to venture into e-commerce to be trained in the management of this type of business, in order to increase their chances of success compared to the competition.
Furthermore, no company will be able to be competitive in the Dubaian e-Commerce ecosystem if it does not offer a system that awakens trust among a public that in many cases is barely familiar with the world of online purchases and sales.
It is advisable to develop better digital marketing strategies, especially in light of surveys that indicate that up to 80% of online buyers do research online before deciding whether to buy a product.
Added to this, as a fundamental point, is the creation of payment methods that make use of all the technologies and means existing in the country and the world, both electronic and physical.
Dubai SEO Company also considers it important to create new logistics systems, including the local delivery of products and their low-cost shipping to any destination inside or outside of Dubai.
Adobe Analytics Marketing Manager, Nate Smith, pointed out that today more than ever companies, especially retailers, must ensure their customers receive fast, efficient and transparent service through their web pages and mobile applications. https://dubaiseo.company/services/
As a final point, the investment that communications companies make is important to provide Internet access to a greater number of Dubaians, with affordable rates for individuals and companies and greater bandwidth.