One of the social media platforms currently used for promotion is Instagram. Unfortunately, not everyone knows how to promote on Instagram followers effectively.

Lately, Instagram Followers have indeed been popular among people to build a business. This social media application is said to be quite effective in increasing a person’s appeal through the visual content features it presents.

From its visual content, Instagram can compete with other social media engagements. In addition, Instagram also presents a caption-writing feature that is up to 2200 words long.

That way, your chances of getting more customers from Instagram will be better, balanced with quality products, good service, and good copywriting and content writing skills.

Promotion Requirements On Instagram

Before we start discussing how to promote Instagram followers, there are several prerequisites that you need to fulfill so that the promotion you do can be effective in increasing sales via Instagram followers .

The prerequisites include the following:

1. Complete Your Instagram Profile

To build consumer trust, you must first build your Instagram profile to look attractive.

You can use a username that is short but clear and easy for your customers to remember. Also use an attractive profile photo, such as your company or SME business logo.  

2. Complete Your Bio First

Bio is your business branding identity. The characters that can be written in the bio are limited to only 150 characters, so use the space as best as possible to write your business branding and build consumer trust.

Also, include a link to your website or your contact details to make it easier for your customers to contact you or get to know you.

3. Make Your Instagram Feed As Neat As Possible

If you want to be able to use Instagram as an effective product or service marketing medium, the third prerequisite is that you have to think about what you want your Instagram followers feed to look like.

Don’t just upload it, when viewed as a whole, it turns out that the concept of the photo design doesn’t look good. Did you know? Something as small as that can easily kill the interest of our potential consumers! For that, make your Instagram feeds as neat as possible with a clear concept and theme.

However, in the concept of color selection, in addition to making your Instagram look neat, the colors you choose must also have a philosophical meaning. Such things, if you tell your followers, will make it easier for your account to increase its engagement.

Also, try not to use too many colors in creating feeds, this can make your feeds unconceptualized. Just use a maximum of 3 colors that truly symbolize your branding.

Don’t forget to create an interesting and informative caption, don’t just write a caption that tells you that you are selling something, also provide informative and educative writing so that your followers don’t feel like they are being sold all the time.

How To Promote On Instagram followers– Easy, Cheap, Practical And Effective – Suitable For Beginners

Once you have met the 3 prerequisites above, now is the time for us to discuss how to promote on Instagram followers easily, cheaply, practically, and effectively.

Using Hashtags

Hashtags play a very important role, especially when associated with marketing. Because, by using hashtags you can reach more people outside your current followers. However, keep in mind, that only use hashtags that are related to your content to be more effective in reaching the target market.

Take Advantage of InstaStory Highlights

Previously, the Insta Story feature on Instagram could only last up to 24 hours and there was no highlight feature, but now Instagram followers has evolved by adding a highlight feature to its application. That way, you can maintain your Instastory which was originally only 24 hours to unlimited.

Some Insta Story information that is worth highlighting includes things like your business introduction, Q&A, testimonials, and so on that can make your target market interested in visiting and lingering on your account page.

Using Endorsement Services

Endorsement is a promotional method by utilizing influencers who certainly have more followers than us to promote the products or services we sell. In return, the influencer usually sets a rate for each promotion he does.

However, some do not set a rate, you just give your product to them to be reviewed. The promotions carried out by these influencers can also be used as content to fill your Insta-story !…

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Promote each other

Simply put, the concept of a mutual promotion strategy is that you promote someone else’s business on your account and you are also promoted on the account you have promoted.

Establish good communication between similar accounts that complement each other between your business and your partner’s business. That way, both can strengthen each other instead of bringing each other down.

For example, you are a guitar maker, but you don’t sell guitar accessories such as guitar stands, guitar strings, guitar bags, and other equipment.

So, you can promote the guitar accessory seller’s account on your account, then the guitar accessory seller will also promote you as a guitar craftsman.

Hold a Giveaway

People tend to like being given gifts, especially free ones. Giveaways are an effective way to promote your products or services. In addition, you can also use the giveaway as a large-scale promotion for your business.

For example, if you are holding a giveaway where the requirements require people to re-share your post, it can be the most powerful weapon to make your product better known to many people.

By holding a giveaway,  your interaction with your followers can also be better. This can certainly be an added value for your business account. 

Using Instagram Ads 

Instagram Ads is a feature from Instagram that is intended for those of you who use Instagram as a means of doing business or enterprise. This is a paid advertising feature from Instagram. To find out more about Instagram Ads, you can visit our previous article on  How to Advertise on Instagram Ads, Easy, Guaranteed to Work Immediately.