Learn how to make your blog a success with guest posts

As a guest blogger, you write articles on someone else’s blog, i.e. a guest article. Guest posts are a wonderful way to give your website or blog more reach and attract readers. 

There are some tricks you can use when guest posting that will also help you find potential sites for your guest articles and create opportunities. You will learn what these tricks are in this article.

Where can I find websites where I can write guest posts?

There are different ways to get guest posts, as well as different platforms and even types of guest blogging. Here are some tips to keep in mind if you want to try guest writing.

Get in touch with contributors

For example, if you want to write a guest article for Der Spiegel, you should not write to the editor. He or she probably receives several emails every day from people who want to write a guest article. Instead, try reading the articles of other authors and contacting them.

Don’t just write a generic email saying how great you thought the article was. Instead, think about topics that weren’t covered in the article to add value. Once you’ve established a relationship with one of the authors, they can introduce you to the editor. You’ll always have a better chance of getting a guest post at a famous place if you’re introduced by an existing author.

Write a pitch

If you follow a blog that you like and want to write a guest post for them, you can also write a pitch. It should be professional and serious. This includes, above all, correct spelling and no grammatical errors because you want to convince this person to let you write an article on their blog.

Suggest your idea

Your pitch is also the perfect place to briefly introduce your idea for the guest article. Here you can also refer to why the topic is currently relevant and how it would help the blog’s readers. 

It’s always good to highlight the benefits for the blog owners, after all, they’re practically opening the doors to their home for you. Don’t send the whole article though! Keep it to yourself until you get the green light.

Stay in the same niche

If you want to write a guest post, you should contact blogs in the same niche. For example, if your website and blog are about flowers, a guest post on a fashion blog is probably out of place. 

On the other hand, if you stay in the same niche, blog readers are more likely to benefit from your post and will be more likely to visit your blog or website to learn more about your business. So it’s important to target the same audience.

How to write good guest articles?

If you have the time to write several articles a week, you should publish them on your blog first to broaden your readership. Before you think about guest posting, your blog needs a lot of good content first.

Once you’ve done that and have the opportunity to write a guest post, you need to make sure you go about it the right way. So here are a few tips and tricks to help your post stand out from the crowd.

Be respectful and polite

Regardless of whether you receive an acceptance for your guest post or not, always be respectful. Even if you don’t get the response you were hoping for, remember: that someone took the time to read your email and respond.

And who knows, maybe the blog owners will remember the suggested topic at a later date and get in touch with you. So don’t do anything you might regret later.

If you get the yes and can write the guest post, then you should thank the blog operators for the opportunity and the readers for their time at the end of the article.

Make an attractive offer

If you can write a blog post, it’s a good idea to make an attractive offer to readers. This could be a discount, a free book, a checklist, or even a free webinar. In this case, remember to link to your blog for the goodie. This will bring readers to your blog and hopefully turn them into regular readers.

Short biography

Write a short bio in the article so that readers know that it is a guest post. This will differentiate you from the actual blogger of that blog and entice people to check out your website or blog. 

Social-Media

Promote your guest posts on social media. This will return the favor to the blog owners and, ideally, bring them additional traffic. Additionally, blogging for a famous website will reflect well on your brand. Your social media followers should know about this, as it will help you gain more credibility.