Born X Raised is more than just a streetwear brand; it is a tribute to the culture, history, and community of Los Angeles. Founded by Spanto and 2Tone, the brand has quickly gained a dedicated following for its unique designs and deep connection to the city it calls home. BornXRaised is a celebration of the authentic, often gritty reality of life in L.A., and its designs reflect the spirit of a community that has faced challenges but remains unbroken. This article delves into the origins, design philosophy, cultural significance, and impact of Born X Raised, illustrating why it stands out in the crowded world of streetwear.

Origins and Founding

Born X Raised was founded in 2013 by Chris “Spanto” Printup and Alex “2Tone” Erdmann, two lifelong friends from Venice, Los Angeles. The brand was born out of a desire to create something that truly represented the city they grew up in—a city that is often misunderstood and misrepresented. Spanto, who had a history of gang involvement, wanted to use fashion as a medium to tell the real stories of L.A.’s neighborhoods, focusing on the resilience and strength of its people.

The name “Born X Raised” reflects the brand’s deep roots in Los Angeles. It speaks to the idea of being born into a certain culture and environment, and being shaped by it—no matter how challenging or harsh it may be. The “X” symbolizes the struggle and the crossing out of the old ways, while “Raised” indicates growth and the ability to rise above one’s circumstances.

Design Philosophy

Born X Raised is known for its bold, unapologetic designs that are deeply rooted in the culture of Los Angeles. The brand’s design philosophy is centered around authenticity, community, and a strong sense of place. Here are some key elements that define the Born X Raised aesthetic:

• Local Influence: The designs of Born X Raised are heavily influenced by the local culture of Los Angeles, particularly the Westside. From references to Chicano culture to homages to the city’s graffiti and tattoo art, the brand’s pieces are a reflection of the community’s unique identity. The use of Gothic fonts, Old English lettering, and bold graphics ties the brand closely to L.A.’s street culture.
• Social Commentary: Many of Born X Raised’s designs carry a deeper message, often addressing social issues such as gentrification, displacement, and the erasure of local cultures. The brand uses fashion as a platform to highlight the struggles of marginalized communities in Los Angeles, making it not just a clothing line, but a form of social commentary.
• Nostalgia and Heritage: Born X Raised frequently incorporates elements of nostalgia into its designs, paying tribute to the past while acknowledging the changes that have occurred in the city over time. This includes references to vintage sports teams, old-school L.A. landmarks, and iconic symbols of local culture. The brand’s designs often evoke a sense of pride and belonging among those who share a connection to the city.
• High-Quality Materials: Despite its gritty, streetwise aesthetic, Born X Raised places a strong emphasis on quality. The brand uses premium fabrics and materials to ensure that its clothing is not only stylish but also durable. This commitment to quality enhances the overall value of each piece, making them more than just fashion statements but lasting symbols of L.A. culture.

Cultural Significance

Born X Raised has become a cultural icon in Los Angeles, resonating with a diverse audience that includes everyone from streetwear enthusiasts to local community members. Its impact goes beyond fashion, touching on themes of identity, resilience, and community pride.

• Representation of the Underrepresented: One of the most significant aspects of Born X Raised is its commitment to representing the underrepresented. The brand gives a voice to communities that are often overlooked or marginalized, telling their stories through fashion. This has earned Born X Raised a loyal following among those who see themselves reflected in the brand’s designs.
• Community Engagement: Born X Raised is deeply involved in the community, often collaborating with local artists, musicians, and activists. The brand has hosted events, fundraisers, and initiatives aimed at giving back to the city that inspired it. This community-focused approach has helped Born X Raised build strong ties with its audience and solidify its position as a brand that truly cares about the people it represents.
• Celebrity Endorsement: The brand has gained widespread recognition through its association with high-profile celebrities and influencers, particularly those with ties to Los Angeles. Celebrities like Kendrick Lamar, Nipsey Hussle, and YG have been spotted wearing Born X Raised, helping to elevate the brand’s profile and introduce it to a broader audience. Despite its growing fame, the brand has remained true to its roots, continuing to produce designs that reflect its original vision.

Impact and Legacy

Born X Raised has made a lasting impact on both the fashion world and the cultural landscape of Los Angeles. It has shown that streetwear can be more than just clothing; it can be a powerful medium for storytelling, social commentary, and community engagement. The brand’s success has also paved the way for other independent labels to emerge, inspiring a new generation of designers to use fashion as a platform for expression and activism. Shop Now

• Influence on Streetwear: Born X Raised has influenced the broader streetwear scene by demonstrating the importance of authenticity and cultural relevance. Its success has challenged larger, more commercial brands to rethink their approach, emphasizing the value of staying true to one’s roots and creating designs with meaning.
• A Legacy of Resilience: The legacy of Born X Raised is one of resilience and perseverance. The brand’s story is a testament to the power of creativity and the ability to overcome adversity. It has shown that even in the face of challenges, it is possible to create something meaningful and impactful that resonates with people on a deep level.

Conclusion

Born X Raised is more than just a streetwear brand; it is a celebration of Los Angeles culture, history, and community. Through its bold designs, social commentary, and commitment to quality, the brand has become a symbol of resilience and pride for those who call L.A. home. Its impact extends beyond fashion, serving as a reminder of the importance of authenticity, representation, and staying true to one’s roots. As Born X Raised continues to grow and evolve, it remains a powerful voice in the world of streetwear, telling the stories of a city that is as complex and diverse as the people who live in it.