Although the trend of selling on Instagram has been going on for quite a long time, until now the opportunity to make a profit on Instagram is still wide open. It’s just that the challenges are getting tougher. This is because many business people have also entered Instagram to sell and promote their products or services. So the competition is also increasing. Therefore, to be successful on Instagram through these platform, you have to be really creative in creating and managing content.

In principle, selling on Instagram does not depend on the number of followers. There are many real stories of business people who only have a few followers but their sales can compete with business people who have a lot of followers. Because in this case, the content plays a big role.

With interesting and quality content and applying good content management principles, selling on Instagram can be very enjoyable even with few followers.

Therefore, in this article we want to discuss 7 tips for posting sales content on Instagram, including:

1. Make your Instagram account profile attractive
2. Share high quality images
3. Using video creatively
4. Adding the right and correct hashtags
5. Be active and interesting
6. Post multiple times a day
7. Reading data

[1] Make your Instagram account profile attractive

The first tip for posting sales content on Instagram is to make your Instagram account profile as attractive as possible. This is the main and most important thing of all these tips. If you are an SME or small business, you can put your logo as your profile photo. Or you can also put a photo of your best-selling product as your profile photo.

Also, in the description section, How to buy instagram followers in 2024 safely.

Basically Instagram is a photo sharing platform. So the second tip in posting sales content on Instagram is to share high-quality images.

The meaning of this high-quality image is resolution. Because many people who sell on Instagram post their products with poor quality such as blurry and broken images. Therefore, you can use images with a minimum resolution of 1200 pixels x 1200 pixels and you don’t need to compress them.

[3] Using video creatively

Video is the best type of content for engagement on social media platforms. That’s why Instagram allows you to record and upload videos ranging from 3 to 60 seconds to their platform. So in this very short time, you have no choice but to present a truly creative video to capture the attention of your audience.

The types of videos that you can upload on Instagram include tutorial videos, promotional and discount videos, tips and advice videos, celebration videos, inspirational videos and other types of videos that suit the characteristics of your followers on Instagram.

[4] Adding appropriate and correct hashtags

The right and correct hashtag is the secret to selling on Instagram. Because only with the right and correct hashtag can you still bring in buyers even though your followers are still few. By adding the right and correct hashtag you can get the chance to get attention from thousands or even hundreds of thousands of Instagram users who are not your followers.

Add hashtags that are related and relevant to the image you are posting. Use only 6-9 hashtags even though Instagram allows up to 30 hashtags. This is so that your content is not marked as spam by Instagram.

[5] be active and interesting

In selling on Instagram, adding hashtags is not enough. You also need to be active and interesting. This means that you can follow brands or people with the same interests as your business. Or you can also actively like and comment on other people’s Instagram accounts even though they are your followers. And don’t forget that you also need to reply to every comment in each of your content.

[6] Post several times a day

The next tip in posting sales content on Instagram is not to just post once a day. But do posting at least 3 times a day. You can post at the best times people access social media such as morning, afternoon break, before breaking the fast and time before going to bed.

The purpose of posting several times a day is so that your content doesn’t get lost in the Instagram feed and is always updated, giving the impression that the content is always fresh and up-to-date.

[7] Reading data

The last tip in posting sales content on Instagram is to read the data. If your Instagram account is a business account, there is an analytics feature that you can use to read the data. The data that you can get here includes reach data and click data. From here you can determine which content reaches more people, which hashtags generate a lot of traffic and so on.